The short answer
In 2026, website prices in Kenya fall into clear bands. A basic template website costs roughly KES 15,000 to 30,000. A professional business website runs about KES 40,000 to 90,000. An e-commerce store starts around KES 120,000 and climbs with the size of your catalogue. Custom platforms and mobile apps are quoted per project.
Those are build costs only. On top, budget for a domain, hosting and optional maintenance, which we break down below. The single biggest driver of price is not the number of pages: it is whether the site is a template with your logo dropped on it, or a site actually built to bring you customers over M-Pesa and WhatsApp.
Website price tiers in Kenya (2026)
These ranges reflect what Kenyan agencies and freelancers charge across the market in 2026, from Nairobi CBD studios to Mombasa and Kisumu freelancers. Use them as a sanity check on any quote you receive.
| Tier | Typical price (KES) | Best for |
|---|---|---|
| Basic / template site | 15,000 to 30,000 | A simple online presence, a few pages |
| Business website | 40,000 to 90,000 | SMEs that want enquiries and bookings |
| E-commerce store | 120,000 to 250,000+ | Selling products online with M-Pesa |
| Custom platform / web app | Custom quote | Dashboards, portals, booking systems, SaaS |
| Mobile app (Android + iOS) | Custom quote | Apps with payments and integrations |
Growth Informer builds conversion-focused business websites in Kenya from KES 35,000, deliberately positioned just below the typical business-site band. You get the outcome of the higher tier without paying the higher price, because we design for enquiries, not page counts.
What each tier actually includes
Price only makes sense next to what you get. Here is the honest difference between the tiers.
Basic / template site (KES 15k to 30k)
A pre-made template with your logo, colours and text dropped in. It gives you a web address and a few pages. What it usually lacks: conversion design, real mobile speed, WhatsApp lead capture and any SEO foundation. It looks fine on a laptop and struggles on a mid-range Android over a patchy Safaricom data connection, which is how most of your market will actually see it.
Business website (KES 40k to 90k, or from KES 35k with us)
A custom-designed site built to turn a visitor into a customer. Expect conversion-focused layout and copy, fast load on real phones, click-to-WhatsApp lead capture on every page, and an SEO foundation so Google and AI answer engines can find and quote you. This is the tier that actually pays for itself in enquiries.
E-commerce store (KES 120k+)
Everything in a business website, plus a product catalogue, carts, checkout and payments. In Kenya that means M-Pesa via Daraja STK Push and card payments, an order dashboard you can run yourself, and delivery-zone logic for Nairobi and upcountry. Price scales with catalogue size and how much custom workflow you need. We have shipped commerce platforms of exactly this shape, including White Gorilla Electronics.
Custom platform or app (custom quote)
Booking systems, dashboards, portals, SaaS products and mobile apps. These are software projects, not brochures, so they are scoped and quoted individually with a milestone plan. If this is your need, read custom software development in Kenya, where we cover how these are scoped. As capability evidence: we run Growth Informer Business, a live cloud POS and inventory platform, and have built Karibu (a travel SaaS) and Moyo Pay (dual-currency wallets).
The add-on costs nobody mentions
The build price is not the whole story. Ask any provider to list these clearly before you pay a deposit.
| Cost | Typical range (KES) | How often |
|---|---|---|
| Domain name (.co.ke or .com) | 1,000 to 2,500 | Per year |
| Hosting | 3,000 to 40,000 | Per year (scales with site) |
| Maintenance / support | 8,000 to 15,000 | Per month (optional) |
| M-Pesa integration (Daraja) | Included in store build | One-off setup |
| SSL certificate | Often free (Let's Encrypt) | Yearly, usually included |
The trap to avoid: a low headline build price followed by expensive, compulsory monthly fees just to keep your own site online. With us, you own everything: the code, the domain and the accounts. Domain, hosting and optional care are quoted clearly and separately, never buried.
What a KES 35,000 website actually buys
It is fair to ask why you would pay from KES 35,000 when someone offers a site for 15,000. The answer is what the site does after launch.
A cheap template gives you a web address. A properly built site gives you a salesperson that works while you sleep.
From KES 35,000 you get: conversion-focused design aimed at getting the visitor to message you or pay; real mobile speed for cheap phones on slow data; WhatsApp lead capture so enquiries land where you already reply; and an SEO foundation so you can be found on Google and cited in AI answers. A template that brings in no enquiries is not cheap. It is money spent with nothing to show for it. For the full breakdown of design and process, see web design in Kenya.
How you pay: the 50 / 25 / 25 plan
Every project runs on a milestone payment plan so you are never far out of pocket ahead of the work. You pay 50% to start, 25% when you review the working version, and 25% at completion. You can pay by M-Pesa, bank transfer or card. There is a fixed quote first, so the price you agree is the price you pay.
Prices in Uganda, Tanzania and beyond
We build across East Africa, and our entry pricing tracks each market. As a rough guide, a business website starts from about UGX 1,000,000 in Uganda, TZS 700,000 in Tanzania and RWF 400,000 in Rwanda. For international and diaspora clients, pricing starts from $1,500. If you are comparing across borders, our Uganda website cost guide uses the same tier structure in UGX. Whatever the currency, the model is identical: a fixed quote first, then the 50 / 25 / 25 plan.
Frequently asked questions
Quick answers to the questions we hear most about website costs in Kenya.
Can I pay in instalments?
Yes. Our 50 / 25 / 25 plan means 50% to start, 25% when you review the working version, and 25% at completion, payable by M-Pesa, bank or card.
How long does a website take?
Most business websites launch in one to three weeks. Stores and platforms follow a milestone plan with weekly updates on WhatsApp.
Do I own the website?
Yes. Code, domain, hosting and content are all yours. Nothing is locked to us.