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For safari and tour operators, lodges and camps selling East and Southern Africa, wherever you are based
A 30-minute group session on Google Meet, hosted by Growth Informer. Pick a time that suits you, listen in, and ask your questions live. No payment and no obligation.
It is a group session on Google Meet, so other people may join the same call. If you can, bring two rough numbers: what you paid listing sites and ad platforms over the last 12 months, and how many inquiries they sent you.
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You already sell, and travellers already find you. But there are four places where inquiries and bookings leak away. Check how many apply to you.
Marketplaces and agents send you business, and you pay for it. SafariBookings charges for each quote request, whether or not it becomes a booking. TourRadar and Booking.com charge a fee on each booking. Agents and DMCs take their share. And the traveller met you on someone else's platform, with other operators a tap away.
A quick check: divide what SafariBookings charged you in the last 12 months by the quote requests it sent. That is your cost per inquiry. Our benchmark: often above USD 200 an inquiry. That is our own benchmark, not a SafariBookings price. Your number is the one that counts, so work it out below.
A traveller taps your ad or finds you on Google, lands on a page that is slow or confusing on a phone, cannot see a simple way to ask, and leaves. You paid for that visit, or earned it over years.
Travellers often ask more than one operator. A fast, clear reply with a price range and a next step gives you the best chance. A Monday reply to a Friday night inquiry can be too late, and you never find out why it went quiet.
No SEO working in the background. No pay per click run to cost per inquiry. No way to see which ad, page or channel produced last month's bookings. So marketing decisions become guesses.
Two numbers from your own records, one optional. The sum is worked out in your browser and your numbers are not sent to us.
Pay TourRadar, agents or another marketplace too? Run the same sum with those numbers. Paying commission on bookings instead? Try the OTA commission calculator.
How SafariBookings charges, checked 14 September 2026 on safaribookings.com (its partnership agreement for tour operators, version 1.05, and its operator payment page): listing your company and using its reviews is free. You buy advertising credit in advance, and each quote request is charged at a percentage of the booking value SafariBookings calculates for that request, within a range that varies by country. Quote requests are charged whether or not they become bookings. Because the charge depends on each request, there is no single price per inquiry, so the reliable way to know yours is this sum. USD 200 is our benchmark, not a SafariBookings price.
Fill in the first two numbers to see your cost per inquiry.
Please check the numbers: bookings cannot be more than the quote requests you received.
Three phases, run by one team, so your website, your ads and your replies are built to work together instead of by four separate suppliers. We are operators: we build it, run it and train your team.
Phase 1
Phase 2
Training target: about 7 bookings from every 10 qualified inquiries. It is a target we train your team toward, never a guarantee.
Phase 3
You own the website, the domain and the ad accounts, from day one.
We build the websites and run the ad accounts. Here is what you can check for yourself.
11.3K clicks, 453 conversions, 75.2K impressions and USD 23.4K spend, 1 September 2025 to 14 September 2026. That is about 4 conversions from every 100 clicks.
A conversion is whatever goal that account tracks. Read this as proof that we run real budgets and measure what they return, not as a forecast of your inquiries or what they will cost.
African Safari Trips
africansafari-trips
Amakula African Safaris
amakulaafricansafaris
FirstPace African Travel
firstpaceafrica
Pamoja Tours and Travel
pamojatoursandtravel
Achieve Global Safaris
achieveglobalsafarisOpen any of them on your phone.
Growth Informer Business, a live POS and business platform. Karibu, software for travel companies. Moyo Pay, a wallet built on a double-entry ledger.
We do not name lodge, camp or resort clients without their permission, so that work is not listed here. Ask us about it on the call.
Here is how marketing gets blamed for a reply problem. An owner buys more traffic. The inquiries arrive. Then they wait in an inbox, get one slow or vague reply, and go quiet. The owner decides marketing does not work.
Often the marketing worked. The reply did not.
So in the program your team gets:
We work with no more than 10 operators at a time, so every account gets proper attention. If every place is taken, we tell you, and let you know when one opens.
Your first new inquiries within 14 days of going live, or we work free until they arrive.
Going live is the day your fixed or rebuilt website and your first campaigns are switched on. We agree that date with you before work starts.
We put the guarantee on your first new inquiries because that is the part we control most. We do not guarantee a revenue figure or a booking count. Those depend on your prices, season, availability and team, and we will not pretend otherwise.
Standing still has a cost too. While nothing changes, each marketplace inquiry costs what it costs today, and a slow reply can still lose the booking.
No. Keep your listing if it pays. It reaches travellers who may never find your website. We build a channel you own alongside it, then track cost per inquiry and bookings for every channel, so you can decide where your money goes on real numbers.
Yes, if you are ready to invest more. A new company needs extra setup work because there is less to build on: often no booking history, few reviews, and no website or ad accounts yet. So the program costs more for a startup than for an operator that already sells. We take you through the full investment on a call, and every cost is agreed in writing before any work starts.
Yes. A small team with a clear process, good reply scripts and a follow-up cadence can book more than a bigger team without them. If the person answering inquiries is you, we train you.
Then you already know traffic alone is not enough. Here is what is different: we fix how inquiries are answered as well as how they arrive, we report cost per qualified inquiry and bookings rather than clicks, you own every account, and the first result is backed by our guarantee: Your first new inquiries within 14 days of going live, or we work free until they arrive.
Your first new inquiries within 14 days of going live, or we work free until they arrive. The go-live date is agreed with you before work starts. Better replies can help as soon as your team uses them. SEO builds over months. The full program runs for 90 days.
We take you through the full investment on a call, after we have reviewed your answers, so you can judge it against your own cost per inquiry from the calculator. Your ad budget is separate: at least USD 2,000 a month for 90 days, paid by you straight to Google or Meta, never through us. Every cost is agreed in writing before any work starts, with nothing hidden.
Not always. If your current site can be fixed so asking for a quote is easy on a phone, we fix it. We rebuild only when fixing would cost you more in lost inquiries. Either way, you own it.
Access to your website and ad accounts, or permission to set them up in your name. Your price ranges and availability. Time from whoever answers your inquiries, for training. And an ad budget of at least USD 2,000 a month for 90 days, paid straight to Google or Meta. We do the building, the campaigns and the scripts.
No. We train your team and give them the process, scripts and targets. Bookings stay in your hands, which is where they belong.
No. It is the training target we coach your team toward: about 7 bookings from every 10 qualified inquiries. It depends on your prices, dates, availability and the people answering. What we guarantee is this: Your first new inquiries within 14 days of going live, or we work free until they arrive.
You do, from day one. The site, the domain and the ad accounts are in your name, and your ad budget is paid by you directly to Google or Meta.
You keep everything: the website, the accounts, the scripts and the process. If you want us to keep running it, we agree that separately. If not, your team carries on with what they have learned.
Answer 4 short steps, about 2 minutes. We reply on WhatsApp within 6 hours and set up a meeting for the next day. We work with no more than 10 operators at a time.